Bancroft Price
Bancroft Price
The Partnership

Advisors,
for the long while.

Our partners build careers, not résumés. Most have served the same clients for many years and intend to serve their families for many more.

MC

Margaret Calloway

Managing Partner

Margaret leads the firm and chairs its Investment Committee. Her practice focuses on cross-asset allocation and the integration of digital and hard assets within traditional portfolios. She has spent more than two decades advising families on long-horizon capital.

B.A., Economics · CFP®
DW

David Whitfield

Senior Partner, Wealth Planning

David advises on intergenerational planning, with a particular focus on family governance, charitable enterprise, and the structuring of digital asset inheritance. He spent fifteen years in private trust work before joining the firm.

B.A., History · J.D.
JR

Jordan Reed

Partner, Digital & Hard Assets

Jordan leads the firm's practice in cryptocurrency, precious metals, and commodities. Before turning to private wealth, Jordan spent a decade in commodities markets and was an early researcher of digital asset integration in advised portfolios.

B.S., Finance · CFA
HL

Henrik Lind

Partner, Investment Strategy

Henrik leads manager research and the firm's allocation framework. His background spans fixed income, private credit, and global macro positioning, with prior experience at a regional asset manager.

B.A., International Relations · CFA
EG

Eleanor Greene

Partner, Family Office

Eleanor designs and manages the firm's most complex family office engagements, including multi-entity reporting and family education. She joined private wealth after a long career in corporate finance.

B.S., Accounting · CPA, CFP®
MP

Marcus Pemberton

Partner, Trust & Estate

Marcus serves as trustee for many of the firm's families and chairs the Fiduciary Committee. His work spans traditional trust administration and the emerging discipline of digital asset succession.

B.A., Political Science · J.D.
A Note

“We grow only as quickly as we can recruit people we would entrust with our own families’ capital.”

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